E-Sports 10

Level up your understanding of the Esports and Business industries by mastering the business mechanics that keep the biggest teams in the world at the top of the leaderboards. In Esports 10, students move from fans to strategists as they dive into the MAM 1000 level curriculums to explore the essential pillars of marketing and management. You will learn to navigate the roles of leadership, apply the marketing mix to build a recognizable brand, and decode the psychology of consumer behavior to understand what drives the global fan base. From designing e-commerce platforms for team merchandise to mastering professional business communication, you will develop the strategies needed to operate and sustain a successful business in a competitive market. Students will not play games as a part of this course.